In New Zealand, a big change is happening. Now, 78.7% of people use social media. This has changed how Kiwis talk, share, and find things online1.
With 5.03 million people online, New Zealand is leading in digital use1. The social media statistics show a country that loves technology. They are part of the world’s digital world1.
Our study shows how fast social media has grown in New Zealand. It’s now a big part of how we talk and connect. People everywhere are getting online more and more1.
Key Takeaways
- 78.7% of New Zealanders are active social media users
- Internet penetration reaches 95.7% nationwide
- Mobile and digital connectivity are rapidly increasing
- Social media platforms dominate communication channels
- Digital engagement spans across diverse age groups
Overview of Digital Landscape in New Zealand
New Zealand’s digital world is growing fast. It shows great internet use and adoption rates. Our look shows a tech world that shows New Zealand’s love for digital progress2.
The digital change in New Zealand is huge. Internet use is widespread across the country2. By 2024, 95.7% of people were online, with 5.03 million active users2.
Internet Connectivity Insights
Our study shows interesting trends in how Kiwis use technology:
- 75% of working people use the internet every day2
- 99% use the internet weekly at home2
- 70% of homes have fiber internet2
Online Activity Trends
The digital world shows a lot of engagement. Video sharing platforms are growing fast, with 64% daily reach in 20243. TV watching is going down, showing a shift in how we watch media3.
Digital Performance Metrics
New Zealand’s digital setup is impressive. The average internet speed is 254.33 Mbps for downloads and 150.71 Mbps for uploads2. These speeds help support the country’s online activities2.
Population Demographics and Digital Adoption
New Zealand’s digital world is changing fast. It’s all about how old people are and how they use technology. Our study shows a mix of tech use among different groups4. With a median age of 37.1, our people are young and love new tech4.
Looking at age is key to understanding tech use. We found out how each generation uses technology:
- Gen Z: Loves tech the most
- Millennials: Always on social media
- Gen X: Getting better at tech
- Baby Boomers: Starting to use the internet more
The digital world is getting better. About 16.9 percent of people are 65 or older. This group is getting more comfortable with tech, changing how we see them4.
Snapchat shows how different ages use tech. It reaches almost all 13-24 year olds in New Zealand. It also gets to 75% of 13-34 year olds, and over half of those over 255. This shows how tech use varies by age.
Our study shows tech is making everyone more connected. It’s breaking down age barriers and changing how we talk to each other. As New Zealand keeps up with tech, we expect to see more changes in how everyone uses digital tools4.
Social Media Statistics for New Zealand
The digital world in New Zealand shows interesting facts about social media use. We looked into how people use different platforms. This helps us understand how social media is used in the country.
Platform Usage by Age Groups
In New Zealand, people of different ages use social media in different ways. The numbers show how many people are online:
- 18-24 years: 8.9% of total population
- 25-34 years: 14.5% most active social media group
- 35-44 years: 13.2% substantial digital presence
- 45-54 years: 12.3% increasing platform adoption
Gender Distribution Across Platforms
When it comes to social media, men and women use it about the same. At the start of 2024, more women used social media than men. This was true for Facebook too, with more women than men using it1.
Urban vs Rural Usage Patterns
How people use the internet changes depending on where they live. Most people live in cities, which affects how they use social media1. Cities have better internet and more people using social media.
Platform | Total Users | Daily Active Users |
---|---|---|
3.30 million | 2.3 million | |
Active daily users | 59% of users | |
32% of employed adults | 46% of university graduates |
Our study shows that social media use is always changing. This reflects the fast-paced digital world of New Zealand6.
Most Popular Social Media Platforms Rankings
The world of social media in New Zealand is always changing. People’s likes and dislikes change too. We found out which digital places are most popular with Kiwis7.
- YouTube: 4.3 million users8
- Facebook: 3.3 million users8
- LinkedIn: 2.8 million users8
- Instagram: 2.5 million users8
- TikTok: 1.85 million users (18+ age group)8
These rankings show how people’s interests and online habits are changing. YouTube is a big hit with its videos. Facebook is also popular, even though it faces tough competition from newer sites8.
Platform | Monthly Active Users | Key Demographic |
---|---|---|
YouTube | 4.3 million | Broad age range |
3.3 million | 30-45 age group | |
2.8 million | Professional network | |
2.5 million | 18-35 age group | |
TikTok | 1.85 million | 16-24 age group |
Emerging platforms are challenging traditional social media giants. TikTok is growing fast among the young8. This shows how diverse and complex the digital world in New Zealand is.
Facebook Usage and Engagement Metrics
Facebook is a big deal in New Zealand’s online world. It shows us how people interact, grow, and use ads9.
It’s popular with many people. By early 2024, Facebook had 3.30 million users in New Zealand. This shows it’s here to stay10.
User Growth Patterns
Facebook’s growth in New Zealand is interesting:
- More people of all ages are joining9.
- People keep using it, even with new social media10.
- It changes to meet what people want online.
Advertising Reach Statistics
Facebook’s ads reach more people. It grew by 11.9 percent from January 2023 to January 2024. This means about 350,000 more people could see ads9.
Demographics Breakdown
Our study shows who uses Facebook:
Age Group | Percentage of Users |
---|---|
18-24 | 22% |
25-34 | 32% |
35-44 | 25% |
45-54 | 15% |
55+ | 6% |
These numbers show Facebook is important in New Zealand’s online world10.
TikTok’s Rising Influence in New Zealand
TikTok is changing the digital world in New Zealand. It’s a big deal for user engagement and trends. By 2024, it has 1.85 million users over 1811. It’s really popular with the young, with 75% of users under 3511.
Here are some key points about TikTok’s growing power:
- Youth-Centric Platform: TikTok is a top spot for young users11
- Content Diversity: Travel content views have jumped 410% from 202112
- Search Engine Alternative: Over 60% of Gen Z Americans use TikTok for searching12
TikTok is more than just fun. It’s also about sustainable travel. Posts about it have 78.1 million views12. This shows TikTok can shape how we think and act.
Age Group | Percentage of Users |
---|---|
Under 34 | 70% |
35 and above | 30% |
But TikTok also faces rules. The New Zealand parliament banned it on government devices13. This adds a twist to its future.
Looking ahead to 2025, TikTok in New Zealand looks bright. It keeps growing, with chances for users to connect and create1112.
Instagram Performance and User Behavior
Instagram is a big deal in New Zealand, with lots of people using it. It has cool features that change how we talk online14. We’ve found some interesting facts about how people use Instagram.
Story Features Usage
Instagram stories are a big hit. They let users share short-lived content in fun ways. People use them to talk to friends, fans, and even brands14.
Stories are great for sharing quick moments and grabbing attention.
- Quick and interactive content sharing
- Enhanced visual storytelling capabilities
- Increased user engagement through interactive elements
Business Account Statistics
Businesses in New Zealand see Instagram as a key marketing tool. Small to medium-sized companies use business accounts for ads14. Instagram ads are cheaper than old-school ads.
Metric | Value |
---|---|
Instagram Users in New Zealand | 2.5 Million (2024) |
Average Daily Social Media Usage | 2 Hours 15 Minutes |
Instagram Engagement Rate | 0.70% |
Instagram gives businesses detailed audience insights. This helps them understand and reach their audience better14. By looking at who uses Instagram, companies can make ads that really speak to people.
LinkedIn Professional Network Growth
LinkedIn is changing how we network in New Zealand. It’s key for growing your career and connecting with businesses. It connects people from many industries15. It’s also very important for making professional connections16.
Here are some cool facts about LinkedIn in New Zealand:
- 31% of local professionals use LinkedIn for job searching and networking15
- Advanced search filters help find the right people to connect with16
- Powerful tools make B2B connections better
LinkedIn’s features are changing how we interact. TeamLink shows who you have in common, making connections stronger16. Nonprofits can find donors with Sales Navigator16.
LinkedIn Feature | Professional Benefit |
---|---|
Real-Time Updates | Enhanced engagement timing |
InMail Personalization | Improved outreach success rates |
Advanced Analytics | Strategic networking optimization |
As digital networking grows, LinkedIn is more important than ever. It’s a key place for career growth and business connections in New Zealand1516.
YouTube Viewership and Content Trends
YouTube is a big hit in New Zealand, with lots of growth and interest. We found out some cool things about how people watch videos and what they like to see17.
The site has grown a lot, with YouTube statistics showing it has a lot of users. By 2025, YouTube will have 4.3 million users in New Zealand. This shows it’s really popular with people of all ages17.
Most Popular Content Categories
People in New Zealand like certain types of videos more than others:
- Music videos are a big hit17
- Entertainment videos also get a lot of views17
- More and more people are watching educational videos17
User Engagement Metrics
We found some important viewer engagement facts:
Engagement Metric | New Zealand Statistics |
---|---|
Daily Mobile Users | 63% of total viewers17 |
Average Daily Watch Time | 19 minutes per user17 |
Dominant Age Group | 25-34 years old17 |
These numbers show how important YouTube is in New Zealand’s online world. It offers a wide range of content that appeals to many different people17.
Social Media Advertising Landscape
The social media ad scene in New Zealand is growing fast. The global market is expected to hit $252.95 billion by 2024. It’s set to grow even more, reaching $286.53 billion in 202518. This shows how big digital marketing is becoming for businesses aiming at New Zealand customers.
Our study gives us important info about social media ads:
- Ad spending on platforms is going up steadily18
- ROI metrics show that targeted social media ads work well
- New ad formats are changing how we market online
New Zealand’s digital ad scene offers great chances. Social media reaches 76% of city folks, making it key for businesses19. Digital ads let brands make ads that really speak to their audience.
Advertising Channel | Urban Reach |
---|---|
Social Media | 76% |
Online Video | 48% |
Linear TV | 47% |
The growth of pDOOH ads is really interesting. Revenue share jumped from 2.6% in Q2 2022 to 9.3% by 2023’s end19. Companies using these new techs will stand out in social media ads.
Mobile vs Desktop Social Media Usage
The digital world in New Zealand is changing fast. Mobile social media is now a big part of how we use the internet1. We’ve found out how people in New Zealand use social media on different devices1.
Device Preferences in the Digital Age
Mobile devices have changed how we use social media. 97.6% of internet users aged 16-24 own smartphones20. People in New Zealand use mobile devices for 3 hours every day. This shows how important mobile platforms are for us online20.
- Smartphone penetration continues to grow
- Mobile internet speeds improving rapidly1
- Desktop usage declining among younger demographics
Platform-Specific Behaviors
Each social media platform has its own way of being used. For example, mobile traffic now makes up 60% of all internet20. The speed of mobile internet is fast enough for smooth use on any device1.
Platform | Mobile Users | Desktop Usage |
---|---|---|
62.9% Reach | 37.1% Reach | |
48.6% Users | 51.4% Users |
Our study shows desktop use is important, but mobile social media leads in New Zealand’s digital world1.
Social Commerce Trends and Statistics
The social commerce scene in New Zealand is changing fast. Online shopping trends are shifting quickly across digital platforms21. Our e-commerce market is expected to hit $7.5 billion by 2023, showing big growth from last year21.
Businesses are now focusing on integrating platforms for social shopping. Data shows 65% of New Zealanders have bought things straight from social media22. This shows more people are comfortable and like the ease of social commerce in New Zealand22.
- Online spending shows 30-44 year olds make up 37% of all online buys21
- Grocery spending makes up 10.3% of online spend21
- 53% of shoppers look for discounts online21
AI is making online shopping more personal, with brands seeing up to 30% more interaction22. Younger people, 73% of 18-34 year olds, love the new content types like stories and reels22.
Online Shopping Category | Percentage of Spend |
---|---|
Food, Groceries, Liquor | 25% |
Department and Variety Stores | 23% |
Clothing and Footwear | 21% |
Looking ahead, social commerce is changing how we shop online in New Zealand. Innovative digital experiences are coming. Augmented reality and personalized marketing will keep boosting engagement22.
Time Spent on Social Media Platforms
Social media is changing in New Zealand. People spend a lot of time on screens, showing how they interact with different platforms23.
On average, people spend 2 hours and 24 minutes a day on social media. This shows how much time they spend on various platforms23. Different age groups use social media in different ways:
- Teenagers (13-19 years): 4.1 to 5.8 hours daily23
- Young adults (19-29 years): About 84% are active on social media23
- Adults (30-49 years): Around 81% use social media23
Each social network gets different amounts of attention:
Platform | Daily Time Spent | Global Users |
---|---|---|
35 minutes23 | 3.1 billion24 | |
YouTube | 19 minutes 39 seconds23 | 2.53 billion24 |
TikTok | 58.4 minutes23 | 1.69 billion24 |
These numbers show how fast social media is changing. They tell us how people use their time on different platforms. Knowing this helps businesses and creators make better content to grab people’s attention2324.
Emerging Social Media Platforms and Trends
The digital world is changing fast. New social media sites are changing how we talk and connect. We’re seeing new trends and predictions for the future25.
- Niche community platforms gaining traction
- Privacy-focused networks
- Augmented reality social experiences
New Platform Adoption Rates
The social media world is changing a lot. By 2024, there will be 5.17 billion users worldwide on social media. People use an average of 6.7 networks each month25. New Zealand is also innovating in digital spaces26.
Emerging Platform | Projected User Growth | Key Features |
---|---|---|
BeReal | 45% increase | Authentic, unfiltered sharing |
Mastodon | 30% increase | Decentralized networking |
Discord Communities | 55% growth | Specialized interest groups |
Future Growth Predictions
Our research shows exciting changes in new platforms. Short videos are big, with TikTok set to hit 2 billion users25. New Zealand’s marketing is moving towards AI and personal social media26.
Brands are now focusing on real connections and new user experiences. The future will value true engagement and tech integration27.
Conclusion
The social media scene in New Zealand is changing fast. It’s full of chances for smart digital plans. Most Kiwis, 83%, are on social media28.
Businesses are quick to catch on, with 56% using it for marketing and 40% for customer service28.
New Zealand’s digital world is growing and full of new ideas. TikTok is getting more popular, up 9% each year. LinkedIn is key for B2B talks28.
With 4.13 million users, 78.7% of the people are online29. This means big chances for brands with the right digital plans.
Our study shows that good social media plans focus on pictures and choosing the right platforms. Over 70% of B2B marketers say social media helps sell more28. And 80% want to make their brand more known28.
For New Zealand businesses, knowing these trends is key. It helps them connect with people in their area.
The future of social media in New Zealand will be all about being quick to adapt. It will use data and new tech to meet changing user needs. Marketers and businesses need to keep up with these changes to stay ahead.
Source Links
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- New Zealand – Digital Economy – https://www.trade.gov/country-commercial-guides/new-zealand-digital-economy
- Headlines from NZ On Air’s latest “Where are the Audiences?” research – Together – https://wearetogether.co.nz/news/where-are-the-audiences-2024/
- No title found – https://www.cia.gov/the-world-factbook/countries/new-zealand/
- Snapchat hits 1.5 million users milestone in New Zealand – https://ecommercenews.co.nz/story/snapchat-hits-1-5-million-users-milestone-in-new-zealand
- Social Media Marketing Strategies for B2B and B2C | Oysteer NZ – https://www.oysteer.co.nz/social-media-marketing-strategies
- Ranked: Countries with the Most Social Media Users, 2024 – CEOWORLD magazine – https://ceoworld.biz/2024/02/03/ranked-countries-with-the-most-social-media-users-2024/
- Global Social Media Statistics 2024 by Age, Platform, Country – https://whatsthebigdata.com/social-media-statistics/
- Social Media Strategies for New Zealand – https://www.impactpr.co.nz/au/leveraging-social-media/
- 2024 Digital Marketing Report and Statistics for New Zealand – https://idnz.pro/blogs/news/2024-digital-marketing-report-and-statistics-for-new-zealand
- How will US’ TikTok ban impact Pacific peoples in NZ? – https://pmn.co.nz/read/society/could-nz-ban-tiktok-like-the-us-and-how-will-that-impact-pacific-peoples
- How TikTok is changing the face of travel—for better and worse – https://www.nationalgeographic.com/travel/article/how-tiktok-is-changing-travel
- What the TikTok ban could look like for Americans – and Kiwis – https://www.nzherald.co.nz/business/what-the-tiktok-ban-could-look-like-for-americans-and-kiwis/XOUIJ6Q7RRGBVCEPYB3U57W3SI/
- Why Learn Social Media Marketing? | New Zealand Training Courses – SocialMedia.org.nz – https://socialmedia.org.nz/why-learn-social-media-marketing/
- 13 Most Popular Social Platforms in New Zealand | uhomes.com – https://en.uhomes.com/blog/13-most-popular-social-platforms-in-new-zealand
- How New Zealand Nonprofits Can Use LinkedIn Sales Navigator to Enhance Fundraising – https://www.linkedin.com/pulse/how-new-zealand-nonprofits-can-use-linkedin-sales-enhance-yébenes–xzspc
- YouTube Statistics 2025 [Users by Country + Demographics] – https://www.globalmediainsight.com/blog/youtube-users-statistics/
- Social Media Global Market Report 2025 – https://www.thebusinessresearchcompany.com/report/social-media-global-market-report
- The last of the mass media – New Zealand Marketing Magazine – https://nzmarketingmag.co.nz/the-last-of-the-mass-media/
- 2024 Digital Marketing Report and Statistics for New Zealand — The Institute of Digital Marketing New Zealand | IDNZ | Agile Digital Marketing | Google Search Marketing | Social Media Marketing | Digital Strategy Marketing | infographic Design | Ui design | Facebook marketing | Instagram marketing | – https://www.id.ac.nz/blog/2024-digital-marketing-report-and-statistics-for-new-zealand
- New Zealand’s e-commerce market is soaring. Here’s what you need to know – https://www.dunnhumby.com/resources/blog/retail-trends/en/new-zealands-e-commerce-market-is-soaring/
- 10 Social Media Trends Shaping the NZ Digital Landscape in 2024 – https://d3.co.nz/blog/10-social-media-trends-shaping-the-nz-digital-landscape-in-2024
- Average Time Spent On Social Media Per Day (2025 Stats) – https://www.demandsage.com/average-time-spent-on-social-media/
- Most Popular Social Media Platforms in 2024 [Nov ‘24 Update] – Shopify New Zealand – https://www.shopify.com/nz/blog/most-popular-social-media-platforms
- Social Media Statistics And Trends Of 2024 – DWS – https://www.digitalwebsolutions.com/blog/social-media-statistics/
- Digital Marketing In New Zealand: Harnessing Innovation To Thrive In A Competitive Landscape – https://www.scoop.co.nz/stories/BU2412/S00061/digital-marketing-in-new-zealand-harnessing-innovation-to-thrive-in-a-competitive-landscape.htm
- NZ Marketing Insights & Trends 2024 – SocialMedia.org.nz – https://socialmedia.org.nz/nz-marketing-insights-trends-2/
- Web Antler NZ | Social Media for B2B Success: NZ Trends & Stats (2024) – https://webantler.co.nz/blog/b2b-social-media-nz-trends
- Social Media Marketing | Digital Marketing New Zealand | Trends, Free Templates & Career Guide – https://digitalpathwaynz.com/social-media-marketing-in-new-zealand/