In Finland, social media is a big part of our lives. More than 80% of people online use social media every day1. This shows how important digital connections are in our country. Our study of Finland’s 2025 digital world gives us interesting facts about social media use and how people behave online1.
Looking at Finland’s social media stats, we see a big change. Over 90% of people use phones to get online1. This shows that phones are key in how we use the internet in Finland. Young people are leading the way in using digital media, like social networks and apps1.
Key Takeaways
- Over 80% of Finnish internet users engage with social media platforms
- Smartphones are the primary device for internet access in Finland
- Younger generations are driving digital media consumption
- Social networking platforms are becoming influential news sources
- Digital media is rapidly replacing traditional media consumption
Overview of Finland’s Digital Landscape in 2025
The Finnish digital world is changing fast. It shows great tech progress and new ideas. Our digital scene is smart, mixing tech in many areas and places2.
Digital Adoption Trends
Finland loves tech a lot. The tech field is big, making up about 15% of our GDP. More than 6,000 tech firms are leading the digital change2.
Our tech use shows we all want to be tech leaders.
- High-tech exports reaching $5.2 billion
- 330,000 direct tech industry employees
- 130,000 new skilled workers expected in the next decade
Regional Digital Distribution
Finland’s tech use varies by area. The growth of data centers shows this. Market size is set to grow from USD 3.15 billion in 2023 to USD 9.32 billion by 20303.
Region | Digital Adoption Rate | Tech Infrastructure |
---|---|---|
Helsinki | 92% | Advanced |
Tampere | 85% | Developing |
Turku | 80% | Emerging |
Digital Behavior Insights
Finnish people are tech-savvy. Companies do well, scoring high in tech use. They get great marks for business and governance2.
Our digital world is getting even better. We can expect more tech progress and better online connections in Finland3.
Social Media Statistics for Finland: Platform Usage Trends
The Finnish social media scene is changing fast in 2025. It shows big changes in how we talk online. With 4.46 million active users, Finland has a strong online world. This shows the country’s good digital setup4.
- WhatsApp is the top platform5
- Facebook keeps a lot of users4
- Instagram draws in the young5
- YouTube has 4.46 million users4
The ranking of Finnish social media platforms shows interesting facts5:
- YouTube
- TikTok
New trends point to a move towards visual and interactive sites. TikTok and YouTube are becoming big hits with the young5.
But, there’s a drop in social media users by 160,000 (-3.5%) from early 2023 to January 2024. This might mean the market is getting full4. Yet, 82.2% of Finland’s internet users are on social media4.
Future ads will likely go to platforms like YouTube and TikTok. This shows how user tastes are changing5.
Demographics of Finnish Social Media Users
Finland’s social media scene is complex, influenced by age, gender, and where people live. We’ve looked into how different groups use social media in Finland’s digital world.
Age Group Distribution
Young adults in Finland, aged 18-34, are most active on social media. They use many platforms. People aged 15-64 make up 61.8% of Finland’s population, showing a strong digital presence6.
- 18-24 age group: Highest social media activity
- 25-34 age group: Strong digital presence
- 35-44 age group: Increasing professional networking
Gender-based Usage Patterns
Men and women in Finland use social media in slightly different ways. The population is almost evenly split, with 2,774,000 males and 2,830,000 females6. There are small differences in what platforms people prefer.
Urban vs Rural User Differences
Urban and rural areas in Finland have different levels of digital connection. Cities like Helsinki, Espoo, and Tampere have more people online6. But, rural areas are catching up, thanks to better internet access7.
Region Type | Social Media Penetration | Digital Skills |
---|---|---|
Urban Centers | 85% | High |
Rural Areas | 72% | Developing |
Our study shows Finland’s social media users are diverse and digitally active8.
Impact of Government Budget Cuts on Media Statistics
The Finnish media world is changing a lot because of budget cuts. Statistics Finland plans to stop its media stats by 2025. This is a big change in how we collect and study data9.
These cuts mean a big drop in money for stats, about four million euros. It’s a big worry for understanding social media data9.
Our study shows many effects of these budget cuts:
- Scaling back of 12 statistical branches9
- Potential gaps in media research infrastructure
- Challenges for researchers and policymakers
The cuts deeply affect how we collect social media data. Without media stats, it’s harder to understand online trends10. For example, almost 90% use online news, but tracking these trends is now at risk10.
Researchers and others face big problems with these cuts. The Finnish Transport and Communications Agency (Traficom) only has some data. This is a small part of what Statistics Finland used to have9. This raises big questions about media research and democracy9.
The changing media stats world needs new ways to collect and analyze data.
Most Popular Social Networks in Finland
The Finnish social media scene is always changing. It has its own special traits that make it different from other places in Europe. Digital engagement trends show us interesting things about how people use social media4.
In 2025, Finland’s top social networks are very popular. With 4.46 million users, or 80.4% of the population, online connection is strong4.
Platform Market Share
Looking at the Finnish social media market, we see some big players:
- YouTube: Leading with 4.46 million users4
- Facebook: 2.30 million active users4
- Instagram: Popular with the young
- LinkedIn: Growing for professional networking
User Engagement Metrics
Platform | Active Users | Engagement Rate |
---|---|---|
YouTube | 4.46 million | High |
2.30 million | Medium | |
Estimated 1.5 million | High |
Growth Trajectories
Interestingly, social media users in Finland went down by 160,000 (-3.5%) from 2023 to 2024. This might mean the market is leveling out4. The numbers show equal gender representation with 50% female and 50% male users4.
As digital worlds change, Finnish social networks keep up. They offer great chances for businesses and creators to reach a tech-smart audience10.
Mobile Social Media Usage Patterns
Finland leads in mobile social media use, with digital life a big part of daily routines. The Finnish mobile scene shows high tech adoption and digital interaction11.
Our study shows interesting trends in Finland’s mobile social media use. The country’s mobile scene is unique:
- High internet penetration rate of 97.8%11
- Significant mobile device engagement
- Sophisticated digital user behaviors
Finnish mobile users have special ways of using digital media. Mobile social media platforms are key for talking, sharing info, and networking. They spend a lot of time on these platforms, showing Finland’s strong digital culture12.
Mobile Usage Metric | Percentage |
---|---|
Daily Mobile Internet Time | 4 hours 37 minutes |
Social Media Daily Engagement | 2 hours 48 minutes |
Mobile Device Ownership | 98.5% |
The data shows Finland’s amazing mobile social media world. Mobile platforms are growing fast, changing how Finns connect, share, and use digital content11.
Finnish Business Presence on Social Platforms
The Finnish corporate world has changed a lot in recent years. Now, using social media is key for businesses to talk to customers and show off their brand13.
We’ve seen big changes in how Finnish businesses use social media. They’re using it in smart ways across different industries.
Corporate Social Media Adoption Rates
- Technology sector: Leading digital transformation
- Financial services: Rapidly increasing online presence
- Manufacturing: Emerging digital communication strategies
Finnish companies now see the value in a strong social media plan. They’re not just setting up profiles. They’re really using these platforms for:
- Talking to customers
- Telling their brand’s story
- Running marketing campaigns
- Finding new employees
Industry-Specific Social Media Engagement
Industry Sector | Social Media Adoption | Primary Platform |
---|---|---|
Technology | 95% | |
Retail | 85% | |
Finance | 75% |
The world of Finnish business social media is always changing. Companies are finding new ways to talk to people online13. Small and medium businesses are quick to try new social media ideas that connect with their audience.
Social Media Advertising Landscape
The Finnish digital ad market is growing fast. Social media ads are key for marketing now. Companies are spending more on digital ads to reach people through new ways14.
We found some big trends in social media ads:
- Mobile ads are leading the market14
- Video ads are very engaging14
- Retail and online shopping ads are growing fast14
Privacy rules and new tech are changing how we spend on digital ads. New tech like AR and VR is opening up new ad ways14. Companies need to keep up with these changes.
The competition is fierce. Big players are trying to get more market share. Different industries are using different ad strategies14.
But, there are challenges too. High costs and tech issues can affect ad spending. Winning strategies will need new ideas and knowing how to engage audiences14.
As digital spaces grow, Finnish companies are getting better at social media ads. They use data to make their ads more effective15.
Changes in Statistical Data Collection Methods
The way Finland collects data is changing a lot. Social media research in Finland is moving forward fast. Now, we use new ways to get data, not just old methods16.
- Shift from government-controlled statistical gathering
- Increased reliance on private data sources
- Emerging alternative research methodologies
Transition from Public to Private Data Sources
When public media stats stopped, new ways to get data started. Now, private companies help a lot. They give us detailed and up-to-date info17.
Impact on Research Quality
This change brings both good and bad sides. Public data was steady, but private data is more detailed and quick. Researchers face a harder job now, needing better skills to understand the data18.
Data Collection Method | Reliability | Coverage |
---|---|---|
Public Sector | High | Broad |
Private Sector | Varied | Targeted |
We expect more new ideas in how Finland collects data. We’ll see more work together between research groups, tech companies, and social media. This will help make sure our social media research in Finland is complete and trustworthy.
Future Projections and Growth Estimates
The Finnish social media growth landscape is set for big changes soon. Our study shows a lot of room for growth on many platforms19. Finland’s digital world is getting more connected, thanks to mobile tech20.
Here are some exciting trends for the future of social media in Finland:
- Social media market expected to hit USD 35.32 Billion by 203020
- Growth rate of 25.92% from 2024-203120
- More mobile connectivity on the way19
Technology will be key in shaping Finland’s digital future. The introduction of 5G and more smartphones will boost user activity19. Our findings point to a few key areas for improvement:
- Better mobile experiences
- More advanced targeting
- Better data privacy20
The future of Finnish social media looks bright. With smart digital plans and new user experiences, growth will keep going strong1920.
Comparison with Other Nordic Countries
Our study shows interesting facts about social media in the Nordic region. Finland has a strong digital setup and its own way of using social media4. It has 4.46 million social media users, which is 80.4% of its people4.
Looking at Finland and other Nordic countries, we see some interesting trends. Here’s how they use social media in businesses:
- Finland: 81% of businesses use social media16
- Denmark: 82.5% of businesses use social media16
- Sweden: 80.3% of businesses use social media16
Regional Similarities
The Nordic countries have a lot in common digitally. They all have good internet access, advanced tech, and lots of people using social media. Multimedia content-sharing is big, with Finland leading at 52.1%16.
Notable Differences
Even though they’re similar, each country has its own digital style. Finland’s social media scene is different from others4. Norway’s loss of media stats shows a challenge in keeping up with digital research9.
Our study shows how social media is changing in the Nordic countries. It shows both what they have in common and what makes each country unique16.
Challenges in Media Research Infrastructure
The world of social media data in Finland is changing fast. Our studies show big challenges in media stats research21. With 21 research projects getting support, the field is seeing big changes21.
Some big issues in Finnish media research are:
- Not enough money21
- New ways to do digital research
- Less data from the public sector
Getting 130 million euros for some projects shows how important it is to tackle these problems21. Our studies show researchers are finding new ways to deal with these digital challenges social media data collection.
Research Infrastructure Focus | Key Objectives |
---|---|
Digital Technologies | Integration of advanced research methods |
Human-Centered Research | Enhanced data interpretation |
Quantum Technologies | Next-generation research capabilities |
The Finnish media research setup is getting ready to help scientists and businesses21. Collaborative initiatives are starting to fill gaps and improve social media data collection.
Conclusion
Our deep dive into Finland’s digital world shows big changes in how people use social media and behave online. We found key trends that show how online interactions in Finland are changing22. Young people, like 15-year-olds, are spending a lot of time on social media, with 41% using it all day22.
Our look at Finland’s digital scene points out big challenges on social media. Young people face big risks online, like cyberbullying and harassment. These problems affect between 14% and 58% of teens, and online harassment hits 1% to 59% of users22. This shows we need better digital skills and safety plans in schools and online.
But Finland is also showing great flexibility and use of new tech. The digital shift brings both chances and dangers, as users deal with more complex online spaces. We expect to see more changes in how people use social media and communicate online in Finland.
Looking ahead, our study stresses the need to keep watching, teaching digital skills, and being proactive online. Finland’s digital world is always changing, with new chances for social media and tech innovation.
Source Links
- Mass Media Market Rebounds: Key Statistics from 2024 – https://profiletree.com/mass-media-market-rebounds-key-statistics/
- Top 10 Tech Companies to Work for in Finland in 2025 – https://www.nucamp.co/blog/coding-bootcamp-finland-fin-top-10-tech-companies-to-work-for-in-finland-in-2025
- Next Move Strategy Consulting – https://www.nextmsc.com/report/finland-data-center-market?srsltid=AfmBOoprq5KGCSCc6HLaJGKa87hE3wQAnQVC7XoAEHqmHoXa92ov_knb
- Digital 2024: Finland — DataReportal – Global Digital Insights – https://datareportal.com/reports/digital-2024-finland
- Social media trends now and 2025 – https://www.dagmar.fi/en/blogs/social-media-trends-now-and-2025/
- Statistics Finland – https://stat.fi/tup/suoluk/suoluk_vaesto_en.html
- Finland 2024 Digital Decade Country Report – https://digital-strategy.ec.europa.eu/en/factpages/finland-2024-digital-decade-country-report
- No title found – https://www.cia.gov/the-world-factbook/countries/finland/
- Yet Another Blow to Nordic Media Statistics: Finland to Cut Media Data Production in 2025 – NordMedia Network – https://nordmedianetwork.org/latest/news/yet-another-blow-to-nordic-media-statistics-finland-to-cut-media-data-production-in-2025/
- Finland – https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/finland
- Internet use in 2024 — DataReportal – Global Digital Insights – https://datareportal.com/reports/digital-2024-deep-dive-the-state-of-internet-adoption
- Social Media Statistics for Malaysia [Updated 2024] – https://www.meltwater.com/en/blog/social-media-statistics-malaysia
- Small Finnish media market offers lessons for the global industry – https://www.inma.org/blogs/conference/post.cfm/small-finnish-media-market-offers-lessons-for-the-global-industry
- Social Media Advertising Market Size & Forecast to 2030 – https://www.researchandmarkets.com/report/social-media-advertising?srsltid=AfmBOopnxUf1Ps2UU4KWANxb4NQhyax7-EQ3icAPCsquFJB8RHj6agxX
- Beyond the feed: GB social media report 2024 – https://business.yougov.com/content/49756-gb-social-media-landscape-report-2024
- Social media – statistics on the use by enterprises – https://ec.europa.eu/eurostat/statistics-explained/index.php/Social_media_-_statistics_on_the_use_by_enterprises
- The Values and opinions in Finland – https://stat.fi/en/surveys/ess
- Reform of the reporting system – https://www.suomenpankki.fi/en/statistics/to-the-reporter/reform-of-the-reporting-system/
- Finland Telecom Market Industry Trends & Growth Forecasts 2024-2029, Featuring Telia, Elisa, DNA, Finnet Group, Nokia, Tele2, Digita, S1 Networks and Setera – https://www.globenewswire.com/news-release/2024/09/04/2940639/28124/en/Finland-Telecom-Market-Industry-Trends-Growth-Forecasts-2024-2029-Featuring-Telia-Elisa-DNA-Finnet-Group-Nokia-Tele2-Digita-S1-Networks-and-Setera.html
- Social Media Market Size, Share, Scope, Trends & Forecast – https://www.verifiedmarketresearch.com/product/social-media-market/
- 21 cutting-edge infrastructures make it to Finland’s research infrastructure roadmap – https://www.aka.fi/en/about-us/whats-new/press-releases/2024/21-cutting-edge-infrastructures-make-it-to-finlands-research-infrastructure-roadmap/
- Social media threats and health among adolescents: evidence from the health behaviour in school-aged children study – https://pmc.ncbi.nlm.nih.gov/articles/PMC11138097/