Pinterest vs Facebook Usage Statistics in the World in 2024

Social media is a big part of everyday life, constantly changing. In this world, which platforms do people use the most? As we get closer to 2024, we see a tug-of-war between two giants: Pinterest and Facebook. Want to know the latest trends to boost your social media strategy?

By April 2024, Facebook was leading with 3.065 billion monthly users¹. Instagram followed with 2 billion¹, and Pinterest had 465 million users¹. This shows how people around the globe use these platforms. It’s key for companies and marketers to see the pros and cons of Pinterest compared to Facebook. These insights can help in creating successful online strategies.

Key Takeaways

Facebook dominates the global social media landscape with 3.065 billion monthly active users, more than 6 times the user base of Pinterest.
Instagram, with 2 billion monthly active users, ranks second in terms of global social media platform usage.
Pinterest has a smaller but highly engaged user base of 465 million monthly active users, with a distinctive demographic profile.
Businesses and marketers must understand the unique , , and of each platform to develop effective and .
Analyzing , , and is crucial for informed , , and .

Global Social Media Usage Trends

The world’s use of social media keeps growing quickly. Since 2017, the number of users globally has jumped by 79.1%. At the end of 2024, we’re expected to reach 5.17 billion users.¹ This is a 5.7% increase from 2023. The trend will likely keep going, reaching 5.85 billion users by 2027.¹ This means there will be more people using social media every year.

Social Media User Growth Over Time

More and more people are joining social media every year. In the last year alone, we saw a 5.4% increase in users. This brought 259 million new users to social media, or 8.2 new users every second.¹ The rapid growth shows how important social media has become in our lives. Businesses need to pay attention to these social media trends. Global social media usage trends are crucial for their success.

Daily Time Spent on Social Media Platforms

We are spending more time on social media than ever. The average user visits 6.7 platforms each month and uses them for 2 hours and 20 minutes every day.¹ This means people spend about 14% of their day on social media. Together, we spend 12 billion hours on social platforms every day.¹ Social media is a big part of how we act and buy things today. Brands need to use it well to reach their customers.

Social Media Usage by Age Group

Everyone, young and old, is using social media. For example, over 84% of adults over 18 use social media each month.¹ It is key for businesses to know what ages use different social media. This helps them make the best plans to reach their customers.

Age Group	Facebook	Instagram	Snapchat	TikTok	YouTube	Reddit
18-29	69%	65%	84%	62%	95%	–
30-49	75%	59%	30%	39%	92%	–
50-64	69%	35%	13%	24%	83%	–
65+	58%	12%	4%	10%	60%	–

This table highlights the significant differences in social media usage across age groups. Younger adults, particularly those under 30, are more likely to use platforms like Instagram, Snapchat, and TikTok, while older adults tend to focus on Facebook and YouTube. Reddit usage is not reported for specific age groups in the provided sources.

The Pew Research Center’s survey found that 84% of adults aged 18 to 29 use social media, which is similar to the share of those aged 30 to 49 who say this (81%). This trend continues, with a smaller share of those 50 to 64 (73%) and fewer than half of those 65 and older (45%) reporting social media use

Facebook Usage Statistics

Facebook is a big name in social media. It has over 3 billion people using it every month¹. And a staggering 2.085 billion people visit it daily.¹ This shows how many people it connects all around the world.

Facebook User Demographics

Facebook’s users come from various age groups. 4.6% are 13-17 years old. 22.6% are 18-24, and 29.4% are 25-34. 19.1% are 35-44, 11.4% are 45-54, 7.2% are 55-64, and 5.7% are 65 and older.¹ There are slightly more male users than female ones. This means Facebook can appeal to a wide variety of people.

Time Spent on Facebook

The amount of time spent on Facebook tells us about its popularity. While we don’t have exact numbers, it’s clear many people spend a lot of time there.¹ This can help businesses reach their customers effectively through the platform.

Facebook Device Usage

Facebook works well on phones, tablets, and computers. This means you can use it not just at home, but anywhere.¹ For businesses, it’s great because they can connect with people easily.

Business and Shopping on Facebook

Businesses find Facebook very useful. With Facebook Shops, they can set up stores online. People can find and buy things without leaving Facebook.¹ This is a good way for companies to sell their products to many people using effective ads.

Instagram Usage Statistics

Instagram is a top social media site with 2 billion monthly users and 500 million daily users. This shows its big potential for businesses and brands to reach people.¹

Instagram User Demographics

Marketers find valuable insights in Instagram’s user base. For example, 8% are 13-17, and there are also many users in other age groups.¹ Almost equal numbers of males and females use the platform.¹

Time Spent on Instagram

People spend a lot of time on Instagram, nearly 2 hours and 20 minutes daily. This makes it a great place for brands to share visual stories.¹

Business and Shopping on Instagram

Instagram isn’t just for socializing. It also helps businesses sell products. Brands use its visual style to get their products seen, enhance their brand, and boost sales.² They do this through shoppable posts, Instagram Reels, and working with influencers.

Pinterest vs Facebook Usage Statistics in the World

Statista’s numbers show Facebook has over 3.03 billion monthly active users, far more than Pinterest, which stands at 465 million users.¹ This means Facebook reaches more people globally.¹ But, looking closer, each platform attracts different types of users. This info is gold for anyone in business or marketing.¹

Pinterest is no small player either, with its 465 million users.¹ It draws in a lot of women. That’s useful if you’re a brand aiming at women specifically.¹

For any business, diving into the pinterest vs facebook usage statistics is key. It’s important to know about the platform comparison, global adoption, user base analysis, market share, and platform competition.¹ Understanding what each platform does best and where it falls short can help in creating smart strategies. This way, you can connect with your target audience better and meet your goals.¹

Pinterest Usage Statistics

Pinterest is not just any social media site; it’s a visual wonderland. It engages millions worldwide, with 498 million users a month in 2024. This shows its deep global impact.¹ Its easy-to-use design makes it perfect for finding new ideas, planning projects, and exploring brands.³

Monthly Active Users

The number of people using Pinterest is growing fast. Soon, it could be among the very few social sites with over 500 million monthly users.¹ This proves that Pinterest keeps its users interested by changing to fit the modern digital world.⁴

Pinterest User Demographics

Pinterest is loved by many different people, of all ages and from various places.³ More young adults use it, like 27% of users being between 18-24. But, lots of older adults use it too, with 10.4% from 45-54 and 8.7% from 55-64.³ Most users are female, around 76.2%.⁴

Time Spent on Pinterest

On average, people spend 2 hours and 20 minutes daily on Pinterest.¹ This shows how great Pinterest is at keeping people interested and inspired. It’s a good place for brands to connect with customers.⁴

Device Usage on Pinterest

Pinterest’s design suits mobiles very well. As a result, many people in the U.S. use it – 84.6 million users to be exact.⁴ People use all kinds of devices to access Pinterest, from phones to computers. This variety helps brands connect with their audience in many ways.

Business and Shopping on Pinterest

Pinterest isn’t just for finding ideas; it’s also a big deal for shopping. Every week, 85% of its users buy something they’ve seen on the site.⁴ Also, a third of these shoppers earn over $100,000 a year.³ So, businesses see Pinterest as a great place to advertise to well-off customers.

X (Formerly Twitter) Usage Statistics

X, known before as Twitter, keeps a big group of users even after changing its name in 2024.⁵ It has 666 million people using it every month. And 245 million of them are on it every day, ready for messages from advertisers.⁵

When we look at who uses X, we see a lot of young adults. Nearly 30% are 25-34 years old. Around 29% are 18-24. This means the younger crowd is quite active.⁵

Most users on X are men, at 66.72%. Females make up only 23.28%. It’s important to note how many different people use this site.⁵

Time Spent on X

X captures people’s attention for about a half-hour each day. The typical visit lasts nearly 25 minutes.⁵ In January 2024, the time people spent on X went up by about 9.5%. This shows it’s more popular than ever.⁵

Business and Shopping on X

Businesses and brands can use X to chat with customers. It’s great for sharing news and entertainment. People also use it to keep in touch, follow brands, and grow professional connections.⁵ With so many different users and high usage, X is a prime spot for ads. It helps businesses talk directly to their ideal customers.⁵

Metric	Value
Monthly Active Users	666 million⁵
Monetizable Daily Active Users	245 million⁵
User Age Demographics	18-24: 28.35%⁵ 25-34: 29.63%⁵ 35-44: 17.96%⁵ 45-54: 11.63%⁵ 55-64: 7.61%⁵ 65+: 4.83%⁵
Gender Split	Male: 66.72%⁵ Female: 23.28%⁵
Average Time Spent per Day	34 minutes and 48 seconds⁵
Average Visit Duration	24 minutes and 59 seconds⁵
Total Time Spent Increase (January 2024)	9.5%⁵
Top Reasons for Using X	News: 48%⁵ Entertainment: 48%⁵ Keeping in contact with family and friends: 34%⁵ Following brands/companies: 33%⁵ Strengthening professional networks: 14%⁵

LinkedIn Usage Statistics

LinkedIn is the top site for professional networking and B2B marketing.⁶ Companies use it to find leads, share updates, and stay current in their field.⁶ It’s considered the most successful platform for lead generation by 40% of B2B marketers.⁶ Around half of U.S. marketers use LinkedIn in their strategies.⁶ More than 75% of them view it as a source of high-quality leads.⁶ Companies that post updates frequently see more online traffic.⁶

LinkedIn is great for professional networking and learning about different industries.⁶ Over nine million users now share content regularly and engage with others.⁶ Posts with images perform much better and videos get more interaction.⁶ Especially, live video streaming attracts a lot of attention on the platform.⁶

Knowing when to post on LinkedIn is key for success.⁶ Data suggests that the best times to post are mid-week and Friday, at specific hours.⁶ By posting at these times, businesses can increase their page’s visibility.⁶ This approach helps them to reach more people on the LinkedIn professional networking platform.⁶

Visual Content Marketing Trends

The digital world is always changing. More and more, visual content marketing is key.⁷ In 2023, over 60% of marketing plans were updated for more video and mobile design.⁷ A big 21.9% of marketers said most of their content last year was mainly visual.⁷ People love content that is eye-catching, pulls them in, and works well on various devices.

Importance of Visual Storytelling

Visual stories are great for making brands feel real and interesting.⁷ A lot of folks, 52.22%, liked seeing data in easy-to-grasp charts the most.⁷ And special pictures, like infographics, beat out regular photos. To make an impact, companies need to create content that catches the eye and fits each platform’s special style.

Visual Content Engagement Metrics

⁷ Making content takes time. Marketers spend 10-15 hours a week on it, and some work over 20 hours.⁷ Nearly two-thirds used AI last year to make their visuals better. Also, 51.43% used high-tech design tools, but 40% stuck with online graphic creators like Venngage. By studying how people react to posts, companies can tweak their visual strategies for the best social media results.

Advertising Revenue and Reach

Social media platforms have taken over the online world. This has made where companies spend on ads, how many people see them (audience reach), and the money they make really important. The numbers show big chances for ads and money on social media.

Social Media Advertising Spending

Last year, brands made about $3.27 billion from Pinterest ads. Surprisingly, advertising on Pinterest is cheaper and more effective than on other social media. People are more likely to click on a pin ad and then check out the brand’s website.¹

Advertising Audience Reach

YouTube reaches 2.50 billion viewers a month, more than Facebook’s 2.24 billion.¹ Instagram reaches 1.69 billion and TikTok hits 1.58 billion adults monthly. And, Facebook Messenger ads reach over 1 billion users every month.¹

Ad Performance Metrics

The data also digs into how well ads do on social media. For example, ads on Pinterest are more cost-effective and get clicked on more than other social media. This bodes well for companies looking to make a decent return on investment using smart ads.¹

User Engagement and Content Sharing

The social media world is always evolving. Knowing how users engage and share content is key. This information is vital for brands and marketers to craft winning strategies. It shows how each platform is unique in engaging its users. This helps businesses make their social media more effective and get closer to their audience.¹

Social Media User Engagement Rates

The data highlights that engagement rates differ on each social media site. Content on Pinterest lasts 6 to 12 months, longer than usual posts.¹ This means that making content that stays relevant, like evergreen content, is smart for Pinterest. People are more likely to find and interact with it over time.

Content Sharing and Discovery

Sharing and discovering content are big deals in social media for businesses. On average, users check out 6.7 platforms each month.¹ This shows companies need to be on many channels and make their content easy to find everywhere.

Knowing how users act and consume content on various platforms helps businesses. They can then personalize their strategies for better engagement and reach. This leads to better performance, deeper insights into user needs, and stronger marketing plans.¹

Platform-Specific Features and User Experience

Businesses need to know the special features and user experience of each social media platform. This understanding helps them optimize their content and target the right audience. It makes their marketing more effective and their outcomes better.

Unique Platform Features

Each social media platform has different features for its users. For instance, Pinterest lets you discover and save visual ideas for your life. This makes it unique.² On the other hand, Facebook offers a wide variety of tools and features. It has things like group discussions and a marketplace. This makes it great for connecting people and business activities.⁸

Instagram is perfect for brands to show their story through pictures and short videos like Stories and Reels. This attracts a younger audience.⁹ TikTok is also popular because of its short video format, especially among the youth. It opens new doors for businesses to reach and entertain their audience.

User Experience Analysis

For businesses, knowing the unique experience on each platform is vital. For example, posts on Pinterest last longer than on other sites, sometimes for 6-12 months.² This means making content that remains relevant is key on Pinterest.

On the flip side, TikTok and Twitter (now X) move quickly. Businesses on these platforms should keep up by using current trends and creating short, engaging videos.⁹ This approach can catch people’s attention effectively.

Understanding the unique aspects and experiences of each platform helps businesses target their efforts better. It aids in deciding where to invest resources, how to make content, and which audience to aim for. This strategic approach can lead to a stronger social media presence.²⁹⁸

Data Privacy and User Concerns

Social media platforms are key in today’s digital world. They raise concerns about data privacy and trust.⁹ Brands need to consider these issues seriously, even if details aren’t clear yet.

Data Privacy Policies

Social media must have strong data privacy policies. This keeps user info safe and tells users how their data is used. Businesses need to keep up with changing privacy laws and platform rules.⁹

User Privacy Concerns

People know sharing personal data online has risks. They worry about ads, what they see, and their data being stolen.⁹ Companies need to show they’re serious about keeping info safe. This builds trust with their customers.

Dealing with data privacy and user concerns needs a smart balance. It’s about meeting what users want while using social media for marketing. By understanding the rules, keeping up with policies, and knowing what users think, companies can do right by their customers.⁹

Influencer Marketing Impact

Influencer marketing is now a key way for brands to reach their audience on social media. Today, 69% of marketers use TikTok for their campaigns. Half of them say TikTok gives the best ROI for short videos.¹⁰ Additionally, 60% of marketers want to invest more in influencer marketing by 2024.¹⁰

Influencer Marketing Trends

The trust in what influencers say has grown among consumers. For example, half of Millennials believe in their product recommendations. In 2021, there were 3.8 million “ad” posts on Instagram. This shows a big change in how people buy things. Because of this change, spending on influencers hit $4.14 billion in 2022.¹¹

Influencer Marketing Effectiveness

For companies, working with influencers can really boost their sales. 87% of marketers say they’ve sold more because of video marketing.¹⁰ More people will spend on influencer marketing in 2024, showing its value.¹⁰ Finding the right influencer can mean a lot. They can help make people trust your brand. This trust can lead to more people knowing your brand, and then more sales. It’s a strong business move.

Emerging Platforms and Future Projections

Today, big names like Facebook, Instagram, and Pinterest lead the social media scene. But, it’s vital for businesses to spot new platforms and trends. These could change social media marketing in the future.¹¹ By 2022, the social media app market was worth $49.09 billion. It’s expected to keep growing fast, from 2023 to 2030, thanks to 5G.¹¹ This growth means we’ll see more new platforms and features. For brands and marketers, this means new chances and new challenges.

Analysis of New Social Media Platforms

BeReal is one new platform making waves, especially among Gen Z users. It’s different from the usual. Users on BeReal post one photo a day, at a surprise time. This encourages more real, spontaneous sharing.² Such heartfelt content is attracting younger users. It could change how social media works in the future.¹¹ Platforms like TikTok and Twitch are also growing. Their short videos and live streams are getting very popular. Businesses need to keep up with these changes to connect better with their audiences.

In the near future, social media will get even bigger and more varied. We’ll see platforms that focus on specific user needs and wants.² By 2027, 5.85 billion people are expected to use social media.¹¹ This will spark more innovations and competition among platforms. Being ready to try new platforms and follow trends is key for businesses. It’ll help them stay ahead in the dynamic digital world and keep close to their customers.